Foster and Cranfield

Foster and Cranfield - Auctioneers of financial assets

Foster and Cranfield have the distinction of being the only auctioneer of endowment policies and financial assets in the world.

The brief with www.foster-and-cranfield.co.uk was based around two criteria.

Foster and Cranfield wanted to get more out of their web site and look in to why they were not listing as high on search engines as their competitors.
Foster and Cranfield wanted to have an online advertising presence by running a 6 month pay per click advertising campaign

To achieve these goals Invert Solutions approached the work methodology with the following structure

Conduct a web site audit to assess the current natural positioning for a range of key search terms
Conduct search key word research to find out the higher frequency search terms in their field of work
Produce a web site audit report to suggest changes to improve their natural search engine positioning
Once changes to the web site were made monitor the success of the changes in search natural searcg engine page positioning
Compliment the search improvements with a structured Pay Per Click advertising campaign